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Overview

In 2017, Netflix launched the first German-owned mystery drama Dark. To appeal to mystery fans, we wanted to experience the dark message of the series firsthand: "The past is catching us all up."

Through a "journey through time" in the trailer, an initially hopeful text is played backwards, transforming the statement into its complete opposite, without changing a word – the question is not how, but rather when.

Launched

2017

 

Agency

Kolle Rebbe

 

Client

Netflix

 

Info

Trailer for the series DARK