Lufthansa

Premium Economy
Class Campaign.

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Overview

Lufthansa is launching the new Premium Economy Class with an international, cross-media campaign – at the heart of which is a TV commercial and an elaborate website.

 

Both show the musician Duncan Townsend playing his song “Rebel Yell” actually using the new travel class while enjoying it too. The solo “More, more, more” is virtually the campaign’s slogan, which is “For those who would like more”.

Launched

2014

 

Agency

Kolle Rebbe

 

Client

Lufthansa

 

Info

Launch campaign for the new Premium Economy Class

TVC

MICROSITE

Dolly Shot through the Class

Interactive Passenger View

Video Mashup

Available Routes

PRINT