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Lufthansa

Premium Economy

Class CAMPAIGN.

Agency: Kolle Rebbe  |  Client: Lufthansa  |  Year: 2014

Role: Concept Development, Digital Art Direction

Info: Launch campaign for the new Premium Economy Class.

Lufthansa is launching the new Premium Economy Class with an international, cross-media campaign – at the heart of which is a TV commercial and an elaborate website.

Both show the musician Duncan Townsend playing his song “Rebel Yell” actually using the new travel class while enjoying it too. The solo “More, more, more” is virtually the campaign’s slogan, which is “For those who would like more”.

TVC
Microsite
Dolly Shot through the Class
Interactive Passenger View
Video Mashup
Available Routes
Print

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