Mattel

Let's Go Polly!

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Overview

The Polly Pocket campaign turns a rainy day into an adventure of a lifetime, which girls could sing along with. We also created the campaign print, PR/event and in-store ideas, with digital executions handled in-house at Mattel HQ.

Launched

2013

 

Agency

Jung von Matt

 

Client

Mattel

 

Info

Internationale campaign for the doll Polly Pocket