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Flowering tea bags.

Agency: Serviceplan  |  Client: samova  |  Year: 2015

Role: Idea, Concept, Art Direction, Copy

Info: Development of the product Flowering Tea Bags.

Tea tastes best when you stick to the suggested
infusion time. Samova’s Flowering Tea Bags show in a wonderful and unusual way how the flavour of tea unfolds – literally – and turn the waiting time into something special.

As soon as you put the teabag into hot water, the pores of the paper begin to enlarge and an origami flower slowly opens in exact accordance with the infusion time. The tea bags were sent to selected business partners and presented in exclusive tea tasting sessions.