PIRATE PARTY

ANTONYMOUS.

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Overview

 

Problem

When we are online, we’re transparent, from our jobs to our holiday plans to our sexual preferences. Our search requests help Google to get to know us better than our own families.

 

Idea

We confuse Google with a simple trick. Whenever you type in your search request, Antonymous additionally googles its antonym:

If we search for “woman”, Antonymous googles “man”.

 

Result

In this way, Google receives ambiguous information, which makes it difficult to target and profile us. Thanks to Antonymous, we get a bit less transparent.

Launched

2015

 

Agency

Serviceplan

 

Client

Pirate Party

 

Info

Antonymous.org, the opposite search engine, confuses Google.