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Pirate Party

Antonymous.

Agency: Serviceplan  |  Client: Pirate Party  |  Year: 2015

Role: Concept Development, Digital Art Direction

Info: Antonymous.org, the opposite search engine, confuses Google.

Problem

Idea

Result

When we are online, we’re transparent, from our jobs to our holiday plans to our sexual preferences. Our search requests help Google to get to know us better than our own families.

We confuse Google with a simple trick. Whenever you type in your search request, Antonymous additionally googles its antonym:
If we search for “woman”,

Antonymous googles “man”.

In this way, Google receives ambiguous information, which makes it difficult to target and profile us. Thanks to Antonymous, we get a bit less transparent.

 

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